Today is Wednesday January 27th and ALB Tech will be open at both locations from 11am to 7pm. The deal of the day today is the What’s Your Nickname Discount. It is exactly as it sounds. We want to know what your nickname is. You know, what your friends and family call you! We hear a lot of formal first and last names here. It’s somewhat of a bummer because we know your friends are probably calling you something different – and honestly we want to be your friends! So today just by telling us this bit of information, we’ll apply today’s super cool 17% discount to your service total. That’s some sweet savings folks – and we can be friends! Well… what do they call you? Patty? Bobo? Duh? Junior? Biggle? DJ? Jo? Babs? Longneck? Shorty? Slim? The possibilities are endless and potentially hilarious. Deeerrrppp, what’s a nickname?

You are somehow unaware of what a nickname is? That’s weird but Wikipedia is here to help:

A nickname is “a name added to or substituted for the proper name of a person, place, etc., as in affection, ridicule, or familiarity.”^[1]

The term hypocoristic is used to refer to a nickname of affection between those in love or with a close emotional bond, compared with a term of endearment. The term diminutive name refers to nicknames that convey smallness, hence something regarded with affection or familiarity (e.g., referring to children), or contempt.^[2]

The distinction between the two is often blurred. It is a form of endearment and amusement. As a concept, it is distinct from both pseudonym and stage name, and also from a title (for example, City of Fountains), although there may be overlap in these concepts.

A moniker also means a nickname or personal name. The word often distinguishes personal names from nicknames that became proper names out of former nicknames. English examples are Bob and Rob, nickname variants for Robert.

A nickname is often considered desirable, symbolising a form of acceptance, but can sometimes be a form of ridicule.”

Thanks Wikipedia! Ok – now you know what a nickname is, come into one of the computer shops for free diagnostics, computer repair, or iPhone repair, tell us your nickname, and save money on service! That simple. Thanks for checking us out on this fine melting snow day in January – we look forward to fixing you up (____insert nickname here_____).

Today is Wednesday January 27th and ALB Tech will be open at both locations from 11am to 7pm.  Yes – 7pm, it’s a Wednesday!

Remember – we now have TWO locations:

ALB Tech  – The Fan – 1208 W. Main St., Richmond, VA 23220 | (804) 355-2491

ALB Tech – Mechanicsville – 8150 Mechanicsville Turnpike, Mechanicsville, VA 23111 | (804) 248-0094